A gamified digital solution designed to foster community engagement and competition to drive sustainable habits. Think Sustainability League.
We are witnessing climate change, but social responsibility, and even awareness, are low.
Latest studies are showing that only 63%* of Canadians perceive climate change as a crisis requiring immediate attention.
“What barriers prevent Canadians from changing their perception and taking meaningful steps toward climate action?”
Individuals feel their efforts are insignificant. This creates weak social expectations for climate action.
Is the view that something is a distant and relatable threat. Both hinder collective sustainability efforts.
"It's hard to feel like you are making an impact when someone next to you may be letting your efforts go to waste."
"I don't really know much on the topic in general."
"If anything worries me about the future, it's not sustainability related."
According to my research insights, the best way to do with was to tap into the idea of collectivism, to make sure efforts are showcased and socially rewarded.
Ultimately this would achieve the desired outcome of increasing social expectations and empowering increased sustainable action.
Jake embodies the target user for Rally, as he wants to minimize his carbon footprint but doesn't see tackling climate change as solely his responsibility.
He knows he can probably do more, but he wants to make sure everyone is making an effort together.
“How might we foster a sense of collective action towards sustainable habits using a digital solution?”
Sketches allowed me to bridge the gap between design requirements and the product itself.
A Low-Fi digital copy of my design allowed me to quickly test the concept with users.
Hi-Fidelity prototype was built to refine the task flow to ensure it's intuitive and engaging.
I chose the name Rally because in tennis, it can describe an exchange of shots where no one is explicitly trying to win the point.
This is the type of friendly competition experience that I’m aiming to achieve. Let's just Rally!
Early testing revealed the need for more relatable ways to describe CO2 emissions. The goal is to put everything in layman's terms, making it easier for users to understand their impact.
Overall, users find the product fun and engaging. They appreciate the gamified elements and the sense of accomplishment from contributing to a team.
Rally has the potential to foster a strong sense of community, with neighborhoods coming together and developing a collective spirit through friendly competition and shared sustainability goals.
